QUALITATIVE ADJUSTMENT OF CONTEXTUAL ADVERTISING YANDEX DIRECT

Contextual advertising Yandex Direct is an effective way to advertise your website on the Internet.

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

1. WHERE DOES THE ADS DISPLAY?

Advertising articles are most often seen when searching in Yandex. They can be seen on partner sites for Yandex, on thematic resources. In response to a search for a specific request, the user gets what he needs. Ads are displayed only when the required phrases match key queries for the Yandex search network.

In the meantime, there is no need to know about it. ”

2. COST OF CONTEXT ADVERTISING ON YANDEX DIRECT

Yandex Direct contextual advertising works on the concept of cost per click. The price per click can vary and depend on a number of factors:

• Competition when writing ads on a specific topic. With an increase in the number of users, Direct will be used in a strictly defined field, the higher the price per click will be;

• The popularity of a specific keyword. If the keyword is selected in such a way that there are no empty clicks on it, then the cost per click will be somewhat cheaper;

• Desired positions for a specific ad. Placement of contextual advertising can occur above the search bar or directly to the right of it. The places on the right that are closest to the SERP usually cost a little more. With an increase in the distance from the place of issue, the cost per impression made gradually decreases

In the meantime, there is no need to know about it. ”

I set up all campaigns using all possible ways to increase the click-through rate of ads.

In the meantime, there is no need to know about it. ”

Setting up any advertising campaign includes:

- Collecting key queries on your topic

1 ad = 1 key phrase

- Creation of ads for each key phrase, the entry of the key phrase into the ad title

- Use of quick links, clarifications, business card, relevant display link in the ad

- Collecting and adding negative keywords individually for each topic

- Setting up geo-targeting and time targeting

- Setting up a betting strategy

In the meantime, there is no need to know about it. ”

You can read more about contextual advertising on my blog

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

In the meantime, there is no need to know about it. ”

THE WORK PROCESS INCLUDES: